Showing posts with label I. Appendix: main task planning work. Show all posts
Showing posts with label I. Appendix: main task planning work. Show all posts
Friday, 13 March 2009
Media Kit
The following is an example of what a media kit for the magazine could look like with research.
The reader’s of Soulful are very interested in fashion and trust the brands that the magazine advertises.
Our readers keep up to date with products and technology.
80% own MP3 players
62% own a stereo system
5% own HDTV’s and Blu-ray players
92% of readers download their music from online sources.
Readers have a large disposable income.
Grooming products are purchased, spending £200 on them yearly.
£250 is spent on wine and other spirits yearly
£100 is spent on cinema tickets yearly.
Favourite channel:
Channel 4
Internet:
98% use the internet, 70%of have broadband.
Female readership: 89%
Male readership: 11%
Married or in a relationship: 56%
Income:35,000
The reader’s of Soulful are very interested in fashion and trust the brands that the magazine advertises.
Our readers keep up to date with products and technology.
80% own MP3 players
62% own a stereo system
5% own HDTV’s and Blu-ray players
92% of readers download their music from online sources.
Readers have a large disposable income.
Grooming products are purchased, spending £200 on them yearly.
£250 is spent on wine and other spirits yearly
£100 is spent on cinema tickets yearly.
Favourite channel:
Channel 4
Internet:
98% use the internet, 70%of have broadband.
Female readership: 89%
Male readership: 11%
Married or in a relationship: 56%
Income:35,000
Rejected contents page
This was an original version of my contents page. I rejected it as I felt that it was too plain.
Thursday, 12 March 2009
My initial ideas
The working title for my music magazine is soul. This has been chosen as I am expecting the magazine to be in the genre of soul. I feel that this is an appropriate tile as it informs the audience to exactly what the magazine is about. Other possible titles include Soulful and soulfulness.
My target audience are demographically woman aged 16-26. They are in the social group of BC. Their Psychographic profile includes being mainstreamers including their taste in music, following the current chart singles and popular artists. They are Interested in fashion to link in with the magazine’s fashion magazine look. The magazine will feature fashion alongside the music using many conventions expected from a fashion magazine.
I feel a price around £5 is reasonable to keep the magazine’s demand high but circulation income high too. The price is vital as the audience want to feel high class, especially aspirers, however do not want to spend too much money on a magazine.
Content will include reviews of music, interviews with musicians/artists, gossip about them and other information about the music world such as tour dates. Contents will be researched with the audience through a questionnaire to decide upon which are the best topics to cover in the magazine.
A light elegant colour scheme needs to be used to give a high class look. The target audience want to feel that they are stylish by reading the magazine. This would be simple to not look over done however would not look too simple and plain.
The magazine will fit into the market well as it will be aimed at mainstreamers. Many genres that link with soul such as hip-hop and rap are very popular and one aimed at soul listeners would be successful. Publication and distribution will be by more well known companies to get the magazine into the top retail outlets.
My target audience for a soul magazine that incorporates fashion is to be female with a tentative age of 16-25. I am also considering aiming the magazine at men also by using women to gain their attention.
I think that the magazine should give of connotations of classiness and good style. The magazine is to represent soul artists in a glamorous way that mainstreamers would want to replicate. The artists will be key to the magazines success with well known performers having existing bases that will want to purchase the magazine.
My target audience are demographically woman aged 16-26. They are in the social group of BC. Their Psychographic profile includes being mainstreamers including their taste in music, following the current chart singles and popular artists. They are Interested in fashion to link in with the magazine’s fashion magazine look. The magazine will feature fashion alongside the music using many conventions expected from a fashion magazine.
I feel a price around £5 is reasonable to keep the magazine’s demand high but circulation income high too. The price is vital as the audience want to feel high class, especially aspirers, however do not want to spend too much money on a magazine.
Content will include reviews of music, interviews with musicians/artists, gossip about them and other information about the music world such as tour dates. Contents will be researched with the audience through a questionnaire to decide upon which are the best topics to cover in the magazine.
A light elegant colour scheme needs to be used to give a high class look. The target audience want to feel that they are stylish by reading the magazine. This would be simple to not look over done however would not look too simple and plain.
The magazine will fit into the market well as it will be aimed at mainstreamers. Many genres that link with soul such as hip-hop and rap are very popular and one aimed at soul listeners would be successful. Publication and distribution will be by more well known companies to get the magazine into the top retail outlets.
My target audience for a soul magazine that incorporates fashion is to be female with a tentative age of 16-25. I am also considering aiming the magazine at men also by using women to gain their attention.
I think that the magazine should give of connotations of classiness and good style. The magazine is to represent soul artists in a glamorous way that mainstreamers would want to replicate. The artists will be key to the magazines success with well known performers having existing bases that will want to purchase the magazine.
Audience research
Questionnaire
1. What existing magazines do you read?
2. Do you read any music magazines?
Yes/No
If yes, please state which.
3. Would you be willing to purchase a new music magazine?
Yes/No
4. How much would you be willing to pay?
Under £1, £1.00-£2.00, £2.01-£3.00, £3.01-£4.00, £4.01-£5.00, £5.01-£6.00, over £6
5. How often should a music magazine be released?
Never, daily, weekly, every fortnight, monthly, every two months, yearly
6. What is your favourite music genre?
R&B, Rock, Soul, Hip-Hop, Rap, Indie, other
7. What should a music magazine include? Select any that you feel should be included.
Interviews, music reviews, film reviews, gossip about musicians, fashion
8. What is your preferred colour scheme?
Bright colours, black and white, light colours, florescent
9. Do you mostly purchase your own magazines, or read them from other sources such as friends/colleagues or at a salon etc.?
Purchase own, provided by other sources
10. Which type of advertisements should be included in the magazine? Select as many as wanted.
CDs, concerts, fashion, beauty products and cosmetics, electrical goods, food
11. Do you feel that there is a gap in the market for a new music magazine?
Yes/no
12. How should the magazine be written tone wise?
Formal, informal, jokey, slang terms, chatty.
Questionnaire results
Magazines such as Blender, Hip-Hop Connection, Billboard and Trace were listed as music magazines that are currently read.
Interview
An interview with Gina Vettese, someone in the target audience for the magazine, has been conducted.
Do you read any music magazines?
No, I have in the past however I stopped a few years ago.
Why did you stop reading this magazine?
It began to venture away from the genre of music that I prefer.
Which genre is this?
I like R&B, Soul and Hip-Hop.
Would you be willing to purchase a magazine if it met your genre perforations?
Yes, defiantly! I’m really into music and love reading about it. If a magazine that I liked was published then I would buy it.
So you think it is best for a music magazine to focus of specific genres than to be general music?
Of course, people know which genres they like. So they know what they want to read about.
What specifically would you want to find in a music magazine?
Interviews with artists and bands that I like. Music reviews, information on their concerts and tours, gossip, and I’d love it to tie in with the fashion associated with the genre.
Do you think that fashion is a big part of music?
Sure, what the artists were influences people who like their music to take elements of their style for themselves.
Research conclusion
My questionnaire has proven to be very helpful. I learned that 60% of my target audience are interested in music magazines. 80% would be willing to purchase a new music magazine which is good as my magazine will need to have members of the target audience willing to purchase it. The most popular price was £4.01-£5, upon learning this I have decided that my magazine will be priced at £4.99. The most popular chose for how often an issue should be released was monthly and I have therefore decided that I should have my magazine released on a monthly basis. The most popular choice of music genre with the target audience is soul with R&B coming second. The magazine is to be one that specifies in the genre of soul, with R&B and other similar genres present but to a lesser degree. All of the audience who participated in the questionnaire thought that the magazine should include interviews and music reviews; gossip was then the next most popular choice with fashion closely following. Film reviews were also a popular choice. With this information I know what to include inside the magazine. The most popular choices will be the most prominent. Light colours were the most popular colour scheme; the colour scheme for my magazine will be light pastel type colours. 70% of readers buy their own magazine copies, improving sales. The other 30% gain theirs from other sources giving a high circulation improving readership. When asked about which advertisements would be most effective in the magazine, CDs and concerts were the most popular choice. Other popular choices were fashion and beauty products. Food was not a well received choice, neither were electrical goods (except those which also fall under beauty products such as hair straighteners). 95% of those who fulfilled the questionnaire felt that there was a gap in the market for a new music magazine. This leads me to believe that my new magazine will be well received with the target audience. My questionnaire has also highlighted that the writing format should be formal however incorporating a chatty style when suitable. My interview has highlighted that the magazine must stick to the genre that it is created for otherwise readership will fall. The person that I interviewed also commented that she feels fashion to be a large part of music. Therefore my magazine will incorporate fashion into it.
1. What existing magazines do you read?
2. Do you read any music magazines?
Yes/No
If yes, please state which.
3. Would you be willing to purchase a new music magazine?
Yes/No
4. How much would you be willing to pay?
Under £1, £1.00-£2.00, £2.01-£3.00, £3.01-£4.00, £4.01-£5.00, £5.01-£6.00, over £6
5. How often should a music magazine be released?
Never, daily, weekly, every fortnight, monthly, every two months, yearly
6. What is your favourite music genre?
R&B, Rock, Soul, Hip-Hop, Rap, Indie, other
7. What should a music magazine include? Select any that you feel should be included.
Interviews, music reviews, film reviews, gossip about musicians, fashion
8. What is your preferred colour scheme?
Bright colours, black and white, light colours, florescent
9. Do you mostly purchase your own magazines, or read them from other sources such as friends/colleagues or at a salon etc.?
Purchase own, provided by other sources
10. Which type of advertisements should be included in the magazine? Select as many as wanted.
CDs, concerts, fashion, beauty products and cosmetics, electrical goods, food
11. Do you feel that there is a gap in the market for a new music magazine?
Yes/no
12. How should the magazine be written tone wise?
Formal, informal, jokey, slang terms, chatty.
Questionnaire results
Magazines such as Blender, Hip-Hop Connection, Billboard and Trace were listed as music magazines that are currently read.
Interview
An interview with Gina Vettese, someone in the target audience for the magazine, has been conducted.
Do you read any music magazines?
No, I have in the past however I stopped a few years ago.
Why did you stop reading this magazine?
It began to venture away from the genre of music that I prefer.
Which genre is this?
I like R&B, Soul and Hip-Hop.
Would you be willing to purchase a magazine if it met your genre perforations?
Yes, defiantly! I’m really into music and love reading about it. If a magazine that I liked was published then I would buy it.
So you think it is best for a music magazine to focus of specific genres than to be general music?
Of course, people know which genres they like. So they know what they want to read about.
What specifically would you want to find in a music magazine?
Interviews with artists and bands that I like. Music reviews, information on their concerts and tours, gossip, and I’d love it to tie in with the fashion associated with the genre.
Do you think that fashion is a big part of music?
Sure, what the artists were influences people who like their music to take elements of their style for themselves.
Research conclusion
My questionnaire has proven to be very helpful. I learned that 60% of my target audience are interested in music magazines. 80% would be willing to purchase a new music magazine which is good as my magazine will need to have members of the target audience willing to purchase it. The most popular price was £4.01-£5, upon learning this I have decided that my magazine will be priced at £4.99. The most popular chose for how often an issue should be released was monthly and I have therefore decided that I should have my magazine released on a monthly basis. The most popular choice of music genre with the target audience is soul with R&B coming second. The magazine is to be one that specifies in the genre of soul, with R&B and other similar genres present but to a lesser degree. All of the audience who participated in the questionnaire thought that the magazine should include interviews and music reviews; gossip was then the next most popular choice with fashion closely following. Film reviews were also a popular choice. With this information I know what to include inside the magazine. The most popular choices will be the most prominent. Light colours were the most popular colour scheme; the colour scheme for my magazine will be light pastel type colours. 70% of readers buy their own magazine copies, improving sales. The other 30% gain theirs from other sources giving a high circulation improving readership. When asked about which advertisements would be most effective in the magazine, CDs and concerts were the most popular choice. Other popular choices were fashion and beauty products. Food was not a well received choice, neither were electrical goods (except those which also fall under beauty products such as hair straighteners). 95% of those who fulfilled the questionnaire felt that there was a gap in the market for a new music magazine. This leads me to believe that my new magazine will be well received with the target audience. My questionnaire has also highlighted that the writing format should be formal however incorporating a chatty style when suitable. My interview has highlighted that the magazine must stick to the genre that it is created for otherwise readership will fall. The person that I interviewed also commented that she feels fashion to be a large part of music. Therefore my magazine will incorporate fashion into it.
Hip-Hop Connection double page spread - click for flickr analysis
Double page spread for the music magazine Hip-Hop connection. The magazine focuses on the hip-hop genre with a much higher male readership to female. The magazine is successful being in print for over 20 years.
Drummer Magazine: Contents Page flickr analysis
This is the contents page for Drummer Magazine. Drummer is a magazine that specifies in the music genres of drumming and metal. The magazine receives a higher male readership and circulation to female. The magazine is a special-interest one not targeted at a mainstream audience.
Friday, 16 January 2009
hiphop connection music magazine analysis
Hip Hop Connection
is a musc magazine that specifies in the music genre hip-hop. Each issue comes with a free CD. The magazine has a much higher male readership and they are therefore the target audience. The magazine has high readership and circulation and is published by Future Publishing a special-interest media publising company. The magazine has been published for over 20 years.
is a musc magazine that specifies in the music genre hip-hop. Each issue comes with a free CD. The magazine has a much higher male readership and they are therefore the target audience. The magazine has high readership and circulation and is published by Future Publishing a special-interest media publising company. The magazine has been published for over 20 years.
Click on the image to see my analysis of the cover.
"mixmag" music magazine analysis
Mixmag is a dance and clubbing music magazine. The magazine has a circulation of 37,139 and a readership of 276,000 and is released with a free CD each issue. The average reader is aged 26, with 72% male readership and 28% female.
Click on the picture to see my analysis of the cover.
Thursday, 8 January 2009
Analysis of Blender music magazine
Blender is an existing music magazine created by a company who produce several male magazines. The audience is mainly males aged 16-35 and the magazine also receives many female viewers.
Click on the magazine cover to view an analysis.
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