Friday, 13 March 2009

Media Kit

The following is an example of what a media kit for the magazine could look like with research.

The reader’s of Soulful are very interested in fashion and trust the brands that the magazine advertises.

Our readers keep up to date with products and technology.
80% own MP3 players
62% own a stereo system
5% own HDTV’s and Blu-ray players
92% of readers download their music from online sources.

Readers have a large disposable income.
Grooming products are purchased, spending £200 on them yearly.
£250 is spent on wine and other spirits yearly
£100 is spent on cinema tickets yearly.

Favourite channel:
Channel 4

Internet:
98% use the internet, 70%of have broadband.


Female readership: 89%
Male readership: 11%
Married or in a relationship: 56%
Income:35,000

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